Summer 2024 is all about embracing the vibrant energy and positive vibes that come with it. From classic whites to blooming floral prints, here's a closer look at the biggest fashion trends you'll want to incorporate into your summer wardrobe.

1. 50 Shades of Blue

From royal blue to light, soft hues, blue is taking over the runways this season. Perhaps after all the events of the past few years, designers are finally seeking some serenity and peace. No matter the reason, we definitely enjoy it. At the end of the day, blue is a symbol of the sea and sky, and how else to represent summer?!

2. Rainbow

It is impossible to ignore the fashion world's obsession with colours in the past few seasons. Red, purple, blue, green, cyber lime, and opulent gold could all be spotted on the catwalks. The bright and luminous shades point toward an optimistic, playful energy consumers are seeking lately. Whether you like colors or not, one thing is for sure: they are here to stay.


3. Neutral Classics

“Before you leave the house,” the fashion designer Coco Chanel is supposed to have said, “look in the mirror and remove one accessory.” Sometimes less is better, and that's certainly the case when it comes to incorporating nude colours into our wardrobes. Nude, or flesh-toned shades can create a sophisticated and timeless look that is both stylish and versatile. This is probably why fashion designers love neutral chic so much and we see it on runways season after season.

Athena Cotton & Silk Dress


4. Whites

Ranging from sheer to embroidered, along with the strong shots of colour, this year designers have also opted for classic white shades. And who can blame them? White is a timeless colour that goes with everything and never goes out of style.

Kamari Cotton Dress

Camille Silk Jumpsuit


5. Let's Bloom 

 As the famous character Miranda Priestly from "The Devil Wears Prada" once said, "Florals for spring? Groundbreaking." Yes, it might sound like a cliché to many, but florals are in trend right now and they always will be. What better way to add joy and life after the long winter days than with a blooming floral print reminiscent of the renewal of nature?